The influence of color on the design perception
Psychological Design Theory Studies show that different colors and shades can change a person’s mood, influence their subconscious. Therefore, when creating a design, specialists necessarily take this fact into account.
Color selection is a very important point to consider when creating a website. The designer must clearly understand the purpose of the site, product or interior and discard their own preferences, to choose colors that would harmoniously cause the desired state of the user/customer. The perception of color in one way or another is embedded in the human genes. Therefore, it is important to understand that there are differences between the effect of color on the human subconscious and the conscious perception of colors on the basis of associations to which we are predisposed.
The yellow color is well-perceived by absolutely everyone. Yellow is the color of the sun, sunlight. It is considered to be friendly, warm, pleasant. The color of happiness in the human perception is yellow, whether we realize it or not. All life long, the whole world we see around us in the rays of the yellow sun, gives us warm feelings. Yellow color affects the emotional sphere of a person, causes optimism, confidence in oneself. However, too much yellow in the composition can become a bad tone, lead to a decrease in the self-esteem of the viewer. At the same time, it should be remembered that the yellow color in some cases can be associated with insolence, cowardice, irrationality.
Red is the color of fire. It stimulates the person’s physiological needs. Can cause passion, appetite, and is a real call to action. The combination of yellow and red is considered to be the most successful for the design of everything associated with nutrition. Very actively this combination of colors is used in the design of interiors, logos and sites of cafes and restaurants (Mc Donald’s, Coffelife, etc.), and it is clear, red color contributes to the appearance of appetite, and yellow gives a sense of happiness.
At the same time, the red color can be perceived as a warning of danger, as a prohibition. After all, fire is not only a hearth that gives life, but in some cases, it destroys a factor. This property of red color must be remembered and used red in the context of the entire composition so that it calls the user feelings we need, and not vice versa.
Blue is the color of the sky, the color of the sea. Stimulates human thinking. Remember the state when you look at the sky, or at the sea. More saturated shades of blue will stimulate the thinking of the user of your site/customer, less saturated – will soothe, promote mental concentration. Blue colors along with red and yellow are the most favorite colors in the world. Blue colors are actively used in the development of business sites, associated with business, working with finance.
When developing a composition using blue colors in design, it should be borne in mind that blue color can be associated with coldness, indifference, lack of feelings.